As any good business knows, having accurate data to help in the decision making process is a crucial element of success. When your business has an online presence – such as a website – that provides your company with leads and/or sales, collecting and analyzing accurate data becomes even more valuable.
So what happens to the decision making process if you can’t trust your data? What happens if the data you need to make a critical decision was never collected at all? Unfortunately, this happens far more often than you might think.
A recent study performed by TagMan, revealed that 86% of respondents found incorrect implementation tags implemented incorrectly on the various sites that they managed. 86%!!! “Sure”, you say, “broken tags…but what does that do to the bottom line?”
Well, 28% of respondents could directly attribute a loss in sales to those broken tags, and whether you are talking about thousands of dollars or millions of dollars that is a significant percentage.
Furthermore, over 1/3 saw instances where incorrectly implemented tags actually broke a webpage, and almost 2/3 lost some sort of campaign data. That data may well have meant the difference between a good decision and a bad one.
When it comes to gathering online data that you can trust, it’s important to ensure accurate tag implementation, and the only efficient way to do that is with tag validation software. If you own a business with an online presence, you can’t afford to let data or sales slip through your fingers! Fortunately, with ObservePoint’s SiteAudit software, you don’t have to. Just look at these features:
- Automated tag discovery, saving you significant time and money,
- 100% Web Based – No need for any implementation or site coding,
- Detects any tag type, including custom tags
- And you can schedule tag audits and reports as often as you would like.
Performing a proper tag check is a critical step in acquiring website data you can trust to help you in your decision making processes, and in potentially avoiding significant financial losses.