Website Monitoring NewsLatest posts and articles on website monitoring services.

<a href="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/fa7d2_<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads2.gif”><img class="alignright size-full wp-image-5259" style="float: right;" title="<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads2″ src=”http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/fa7d2_<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads2.gif” alt=”" width=”161″ height=”216″ />After you’ve  defined your choice of  <a href="http://blog.monitor.us/2012/05/practical-guide-for-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads-part-2-choosing-between-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads-and-sponsored-stories/”><a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads or Sponsored Stories, the next step is to actually create them. Let’s see how you can design and target the ads.

1^st step: Landing page

Creating a great <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ad campaign will be a waste of time and money if your landing page is bad. Don’t forget the main rules of online advertising – they’re the same in <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook too. You need to grab the attention of the user, make him click, lead him to a catching landing page, and have a “call-to-action button”. This “call-to-action” may be clicking the “Like” button of the page – if you want to make the user your fan, so that you can interact with him after that as many times as you wish. Or maybe you want to make him use your application, or you may want to make the user a lead, who will then buy your product or service. It depends on the goals of your campaign. The point is: without a good landing page for your adverts it is not reasonable to spend money on <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook advertising.

2^nd step: Design your ad

Go to the <a href="https://www.<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook.com/ads/create/”>Ads creating page. You have a couple of options there that are listed in the order in which you need to define them. Under your account on the top right you have the “Select existing creative” button – there you can choose a design from your previously created ads.

First thing you need to do is choose the Destination of the ad – when a user clicks on your advertisement, where will he be led to? You have a couple of options: External URL or <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook Pages and Applications which you are the administrator for.

• Pages and Applications – for the purposes of this post I’m going to give examples with Pages, but it’s the same procedure for Applications.

-   Destination. Here you have to choose the Page that you want to advertise. NB. If you are administrator of more than one Page, make sure you’ve chosen the right one!

-   Type & Story Type. Here you’re choosing <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook Ads or Sponsored Story. If you choose Sponsored Story, there is not so much to design, or indeed no design at all. This is because of the nature of these types of ads. By Ad from a Page post you have the option of Page Post Selection – here you look through posts form your Page and decide which one you want to advertise.

<a href="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/b05d1_Part-3-031.png”><img class="aligncenter wp-image-5423" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/b05d1_Part-3-031.png” alt=”" width=”592″ height=”356″ />

 -   New ad message. Selecting this option means you’re going to create your own design for the ad. You can choose the Destination Tab of your Page (the “landing page”). The Title of the ad is set as the name of your Page (if the selection is grey), but sometimes there is the option to give your ad an alternative title. You then have 90 characters to create the Body of the ad. You can also upload a different picture – by default the picture of your ad is your Page profile image.

<a href="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/3220d_Part-3-04.png”><img class="aligncenter wp-image-5427" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/3220d_Part-3-04.png” alt=”" width=”470″ height=”398″ />

How to choose your ad picture and what to write in the body? We’ll see in the next example of advertising an external URL.

• External URL – if you choose to lead the users, who click on your ad, to an external URL, you are free to create your design: the Title, the Body and the Image. You’ll see that here you don’t have the option to select between <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ad and Sponsored story. That’s because when your advert leads to a page outside of <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook there can be no social element, so there is no Sponsored story option at all.

 <a href="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/a276c_Part-3-01.png”><img class="aligncenter wp-image-5429" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/a276c_Part-3-01.png” alt=”" width=”602″ height=”379″ />

Let’s create an ad of Monitor.us as an example. The main principles that I’m going to point out next are the same for new ad messages for <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook Pages and Applications.

-   We choose Destination: External URL.

-   We paste the path of the desired URL. If this URL is related to a <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook Page, you have the option to choose if you want to show stories about users who interact with you page in the ad.

-   We write Title and Body. You need to create a catching copy – there are only 90 characters for the body, and 25 characters for the title in which to do this. The picture, the title and the body are each equally important, so take your time to construct them. Your title can be short ,because you still have the body and image to explain the ad. Make the users read the copy. Be sure you include a call-to-action phrase, because you want the users to click and engage with your ad. This is your opportunity to sell your product in 115 characters – so be sure to include your business name and at least one key benefit.

-   We upload the image. If your external URL refers to a <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook page (e.g. our example), <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook will suggest you  use the Page profile picture by default – but you can change it if you want to. Try to select an eye-catching picture that will make the users read the copy. Think about the size of the image – it’s small, so don’t upload a picture with lots of details in it. The images should be 110 x 80 pixels and less than 5 megabytes. If the image is larger or smaller than 110 x 80, <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook will resize it automatically. Note that you can’t upload animated or flash images.

<a href="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/651f3_Part-3-02.png”><img class="aligncenter wp-image-5431" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/651f3_Part-3-02.png” alt=”" width=”595″ height=”395″ />

What have I done in our example? Well, I have a clear image, which is the logo of monitor.us, so that the ad can create brand awareness. I have the name of the business in the image, so I don’t need to include it in the copy. I’ve written a short catchy title, which is obviously not very clear. Its aim is to make the users want to read the body. In the body I have a call-to-action phrase (“Get”), I’ve pointed out what monitor.us is (“all-in-one web applications monitoring as a service”) and I have mentioned 2 key benefits – “free” and “set up for only 3 minutes”. That’s enough to make the user click on the ad.

3^rd step: Targeting

<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads are very targeted. You can be really specific with who will see your ads – this is the great thing about <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook advertising. You’ll see that the more specific you get with your targeting, the smaller your “Estimated reach” will get – a smaller number of users, who are likely to see your ad. You can choose as many options as you want, there is no obligatory targeting. You can be really specific or very general – everything depends on your campaign purpose. We’ll go through the targeting options with an example – advertising a new clothing store in Sofia (Bulgaria), offering trendy clothes to young business women.

-   Location. Here you have the option to choose users by their country and city. You can include cities at a distance from these, which you’ve pointed out. I choose users from Bulgaria, and more specifically from Sofia and cities within a 10 mile range.

-   Demographics. You choose the age and sex of users – in our example women from 25 to 35 years.

-   Interests. You can advertise to users with specific interests so that you get an audience which is likely to be interested in what you do. I’ve written Fashion.

-   Connections on <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook. This is a really great option. You can advertise to your fans; to everyone of your target group except your fans; to users who are connected to a specific event, page or app (you can target fans of your competitors); friends of your fans. An approach that really works: targeting people who are friends of those connected to your brand. Many reports on social marketing show that people are more likely to trust an ad that’s connected to someone they already know.

-   Advanced demographics. You can choose users, interested in men or women. You can target people according to their relationship status and languages they speak. I’ve chosen users, interested in men and who are in a relationship.

-   Education and work. Here you can target users by their education and workplace.

-   Estimated reach. At the right of the targeting window you can look at the number of people who your ad will reach according to the targeting options that you’ve set. This number changes every time that you include or exclude an option – under the number you see a list of your targeting criteria. In my example I’ve targeted only 2540 users – a really specific group.

<a href="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/44a3e_part-3-05.png”><img class="aligncenter wp-image-5433" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/44a3e_part-3-05.png” alt=”" width=”440″ height=”369″ />

The next step of creating an ad is the pricing and scheduling for the campaign. The <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads pricing is a really interesting topic that you should really be aware of before even starting you campaign. Learn how you can determine your CPM or CPC in our next article:  Practical guide for <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads, Part 4: Pricing of <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads.

<a href="http://blog.monitor.us/2012/05/practical-guide-for-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads-part-3-design-targeting/” rel=”nofollow”>Go to Source

China has a long-running practice of censoring and restricting access to foreign services. <a href="https://drive.google.com/”>google Drive is the last service to hit the Golden Shield. It is hard to believe that google will find solace in the fact that most of the popular cloud storage services are also restricted in China. 0.5 Billion active internet users are off-limits while cloud storage is on the rise. There are already quite a lot of great service providers out there. The number of services suggests that there is a rising demand. Cloud storage for the masses is still a new thing.

<a href="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/aa38b_cloud-storage-interest.jpg”><img class="alignnone size-full wp-image-1262" title="cloud-storage-interest" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/aa38b_cloud-storage-interest.jpg” alt=”global could storage interest” width=”450″ height=”281″ />

How is China coping with the Golden Shield vacuum? They mimic the concept of existing services, build upon them and offer internal solutions to Chinese citizens.

• <a href="https://drive.google.com/start#home”>google Drive – 5GB of google Docs plus whatever you feel like sharing with google. For a free service it would be OK, but I won’t feel okay with google being able to use my content if I pay for the storage.

What China offers:

• Wangpan – The “google of China”, Baidu, offers Wangpan – the Chinese word for “your only viable option”. All attempts of witticism aside, Wangpan offers 15GB for free. With most options removed by default, it seems like a pretty decent offering. According to online sources, Baidu will embed Wangpan to Yi (Android derivative). Baidu are up to something. When you search for “wangpan” you’ll get a lot of results from sites such as Forbes.

• Dropbox– 2GB which get to about 18GB, media streaming, Linux & Blackberry clients included. This service is quite popular, every now and then offering perks to help free users boost their space.

What China offers:

• Kanbox – Think of Kanbox as the Chinese Dropbox. The similarities are too many to be ignored. Even the homepage has the same concept. The service offers the same features as its non-Chinese counterpart. Unlike Wangpan, anyone can register. There is no hype around limited number of daily invites as the service is already well established. After receiving 20 million in venture capital in Q4 2011, Kanbox is definitely about to up its game.

• Skydrive – 7GB of storage and a not-so-nasty 2GB file size limit. It is rare to see google have a nastier policy than Microsoft. In this case I would feel better with Skynetdrive. Also one of the few Windows Phone options.

What China offers:

• 360 Cloud Disk – Here is our last entry. 360 Cloud Disk offers the whooping 18GB, extendable to 36 absolutely free. The only limitation is that your file needs to be below 5GB, which is ok. This solution can also be considered pretty safe. It has been developed by a company mostly known for its antivirus and security solutions.

Of course, one might say that the Chinese are missing out on some of the other great cloud storage services out there, such as Box, SugarSync, Insync, etc., but three good free cloud storage services are more than what most countries have. Then again China has no decent access to the first set of service providers. The best thing about all services listed here is that Chinese or not these services are free and would aid anyone who is after a decent backup for their personal data. If you are about to travel to China on business and need cloud storage, you should probably try to copy your essential data to one of their cloud storage counterparts.

Speed and technical availability of the Chinese cloud storage services seem to be the last thing to worry about. Still, it is good to remember that The Great Firewall monitors all internet activity in mainland China. No matter what cloud storage service you use, you should check if it is available in China. You can do this with our China firewall test. Note that sometimes the services seem available and you should run multiple tests. Dropbox can be accessed by some platforms and locations, but completely unavailable in others. It has to do with China’s firewall not being that great. No pun intended.

Go to Source

<img class="alignright size-full wp-image-14285" title="<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook like” src=”http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/dad86_<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-like-dislike.jpg” alt=”<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook like” width=”150″ height=”150″ />The juggernaut that is <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook is quickly approaching 1 billion users, so the social network is <a href="http://royal.pingdom.com/2011/12/28/the-invasion-continues-%E2%80%93-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-adoption-in-top-10-countries/”>growing at a rapid pace overall.

But if we look at some of the <a href="http://www.socialbakers.com/<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-statistics”>latest figures available, it would seem that Zuckerberg’s creation is not gaining users in every corner of the world.

In fact, in one country, <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook has lost 16% of its users over the last six months, the equivalent of over 200,000 users. But in another country, <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook has gained almost 17 million users over the same period.

What countries are we talking about, you ask? Read on and we’ll tell you.

<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook winners

Brazil is the winner, by far, when it comes to amassing <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook users, but in relative terms there are many other winners, as well. Here are the top 10 countries where <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook has gained most users over the last six months:

<img class="aligncenter size-full wp-image-14282" title="<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook winners” src=”http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/adad4_<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-shrinking-2.002.jpg” alt=”<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook winners” width=”580″ height=”580″ />

As you can see, almost 17 million Brazilians have joined <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook over the last six months. That’s an impressive number even when you look at the percentage – it represents a growth of 54.37%. There are countries that have grown more than Brazil in relative terms, like Japan, but not one is even close to the population size of Brazil.

<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook losers

Then we flip the list and look at the ten countries that have lost the most users over the last six months. Suddenly, Puerto Rico is in the number one spot, shedding 232,980 users, followed by Venezuela, which saw a decline of 86,560 users over the same period.

<img class="aligncenter size-full wp-image-14283" title="<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook losers” src=”http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/d38f1_<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-shrinking-2.001.jpg” alt=”<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook losers” width=”580″ height=”580″ />

But when we look at what relative size of the decline this represents, Puerto Rico is no longer in the lead, so to speak. That honor goes instead to Turkmenistan, which lost 34.82% of its <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook users over the past six months. But even for Puerto Rico, the percentage loss is rather steep at 16.06%.

<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook penetration around the world

While knowing how many people are using <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook in countries around the world is interesting, it’s also valuable to see where the potential for growth is.

In other words, what percentage of the population in a particular country or region is using <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook, and where the biggest potential growth is. Here’s what the current situation looks like for <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook:

<img class="aligncenter size-full wp-image-14284" title="<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook penetration” src=”http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/c9435_<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-shrinking.001.jpg” alt=”<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook penetration” width=”580″ height=”340″ />

Clearly, the region where <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook stands the most to gain, at least in terms of users, is Asia, where almost 217 million <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook users represent only 5.6% of the population.

Obviously Africa stands out in addition to Asia, with only 4.28% <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook penetration, but the population is also smaller (around 25% of the population of Asia). In addition, Internet penetration in Africa also lags behind Asia.

Conclusion

As <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook is getting ready for its IPO, these are numbers that are probably studied in great detail by potential investors around the world. It seems evident that <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook needs an expansion plan that involves all corners of the world, but that focuses on certain regions, like Africa and Asia.

We <a href="http://royal.pingdom.com/2011/12/28/the-invasion-continues-%E2%80%93-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-adoption-in-top-10-countries/”>noted last year that despite 80% of <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook users already being outside the U.S., the number of users that could be added to <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook in population-rich Africa and Asia is enormous.

Throw into the mix that China still blocks <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook, and the possible future paths for <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook look even more interesting.

Note: We used Socialbakers as the data source for this article.

This was a post from the guys at Pingdom, a site monitoring service that makes sure you’re the first to know when your site is down. Check it out for free.

<img src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/c9435_2KguUS0VKHE” height=”1″ width=”1″ />
<a href="http://feedproxy.google.com/~r/RoyalPingdom/~3/2KguUS0VKHE/” rel=”nofollow”>Go to Source

As you know, Monitor.Us has undergone a serious upgrade last month, adding more functionality and pushing the barriers of what’s possible with our free tool.<a href="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/b53fb_monitorus-Copy.jpg”><img class="alignright wp-image-5489" title="monitorus – Copy" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/b53fb_monitorus-Copy.jpg” alt=”" width=”160″ height=”150″ style=”float:right” />

Earlier this month we ran a webinar, explaining what’s new in the brand new Monitor.Us. Here is the full screencast of the webinar.

Find out what’s new in the upgraded version and tell us what you think about the new Monitor.Us.

Thank you.

<a href="http://blog.monitor.us/2012/05/free-website-monitoring-monitor-us-webinar/” rel=”nofollow”>Go to Source

<img class="alignright wp-image-5121" title="PHP_Performance" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/061b6_php1-300×206.jpg” alt=”PHP_performance” width=”300″ height=”206″ style=”float:right” />

Lessons Learned #1: We cannot accept published performance metrics as gospel truth because the results on our own production server may be different. And where the rubber meets the road, our production server is the one that matters. That’s the server we need to use for tip testing.

Is the Variable Initialized?

Option #1:
   isset($abc);

Option #2:
   $abc === NULL;

Option #3:
   is_null($abc);

Option 1   Option 2   Option 3   Winner
--------   --------   --------   ------
   0.0        0.7        0.8        1
   0.1        0.7        1.0        1
   0.1        0.7        0.9        1
   0.0        0.7        0.8        1
   0.1        0.6        0.8        1
   0.1        0.8        1.0        1
   0.1        0.6        0.8        1
   0.1        0.7        0.8        1
   0.1        0.6        0.9        1
   0.1        0.7        0.8        1
   0.1        0.6        0.8        1
   0.0        0.7        0.8        1
   0.1        0.8        0.9        1
   0.1        0.7        1.1        1
   0.1        0.6        0.9        1
   0.1        0.7        0.9        1
   0.1        0.7        0.9        1
   0.1        0.7        0.9        1
   0.1        0.6        0.8        1
   0.1        0.6        0.9        1

Option 1   Option 2   Option 3   Winner
--------   --------   --------   ------
   0.1        0.3        0.6        1
   0.0        0.4        0.6        1
   0.1        0.3        0.6        1
   0.1        0.3        0.6        1
   0.0        0.4        0.5        1
   0.1        0.3        0.7        1
   0.0        0.3        0.6        1
   0.1        0.3        0.6        1
   0.0        0.4        0.5        1
   0.1        0.3        0.6        1
   0.0        0.4        0.6        1
   0.0        0.4        0.6        1
   0.0        0.4        0.6        1
   0.0        0.4        0.6        1
   0.0        0.4        0.5        1
   0.0        0.4        0.6        1
   0.0        0.4        0.5        1
   0.1        0.3        0.6        1
   0.1        0.3        0.5        1
   0.0        0.4        0.6        1

But What If $abc Is Initialized?

Option 1   Option 2   Option 3   Winner
--------   --------   --------   ------
   0.2        0.0        0.3        2
   0.1        0.1        0.2       1/2
   0.2        0.0        0.3        2
   0.1        0.0        0.3        2
   0.1        0.0        0.3        2
   0.1        0.1        0.2       1/2
   0.1        0.1        0.2       1/2
   0.2        0.0        0.2        2
   0.1        0.1        0.2       1/2
   0.2        0.0        0.2        2
   0.2        0.1        0.2        2
   0.1        0.1        0.2       1/2
   0.1        0.1        0.2       1/2
   0.1        0.1        0.2       1/2
   0.2        0.0        0.2        2
   0.2        0.0        0.3        2
   0.2        0.1        0.2        2
   0.1        0.1        0.2       1/2
   0.1        0.1        0.2       1/2
   0.1        0.1        0.2       1/2

Option 1   Option 2   Option 3   Winner
--------   --------   --------   ------
   0.1        0.0        0.2        2
   0.1        0.0        0.3        2
   0.1        0.0        0.2        2
   0.1        0.0        0.3        2
   0.1        0.0        0.3        2
   0.0        0.1        0.2        1
   0.1        0.0        0.2        2
   0.0        0.1        0.2        1
   0.1        0.0        0.2        2
   0.0        0.1        0.2        1
   0.0        0.1        0.2        1
   0.1        0.0        0.3        2
   0.0        0.1        0.2        1
   0.0        0.1        0.2        1
   0.0        0.1        0.2        1
   0.0        0.1        0.2        1
   0.0        0.1        0.2        1
   0.0        0.1        0.2        1
   0.1        0.0        0.2        2
   0.1        0.0        0.3        2

Lessons Learned #2: Test all use cases, not just one or some. [When drawing conclusions, it's good to consider which use cases your webapp uses most often.]

Did the Optimizer Mess Up My Tests?

Lessons Learned #3: Don’t simplify the options so much that the optimizer eliminates them.

Option #1:
   if (isset($abc)) {$x=0;} else {$x=1;}

Option #2:
   if ($abc === NULL) {$x=0;} else {$x=1;}

Option #3:
   if (is_null($abc)) {$x=0;} else {$x=1;}

Option 1   Option 2   Option 3   Winner
--------   --------   --------   ------
   0.1        0.8        1.2        1
   0.2        0.9        1.0        1
   0.1        0.7        1.0        1
   0.2        0.6        0.9        1
   0.2        0.8        0.9        1
   0.2        0.7        1.0        1
   0.1        0.7        0.9        1
   0.2        0.7        0.9        1
   0.1        0.8        0.9        1
   0.1        0.8        1.1        1

Option 1   Option 2   Option 3   Winner
--------   --------   --------   ------
   0.1        0.4        0.6        1
   0.1        0.4        0.7        1
   0.0        0.4        0.8        1
   0.1        0.4        0.6        1
   0.0        0.4        0.8        1
   0.0        0.4        0.7        1
   0.0        0.4        0.7        1
   0.0        0.4        0.7        1
   0.1        0.4        0.6        1
   0.1        0.4        0.7        1

Option 1   Option 2   Option 3   Winner
--------   --------   --------   ------
   0.2        0.1        0.3        2
   0.2        0.1        0.3        2
   0.2        0.1        0.3        2
   0.2        0.1        0.4        2
   0.3        0.1        0.3        2
   0.2        0.2        0.3       1/2
   0.2        0.1        0.4        2
   0.2        0.1        0.4        2
   0.2        0.1        0.3        2
   0.2        0.1        0.3        2

Option 1   Option 2   Option 3   Winner
--------   --------   --------   ------
   0.1        0.0        0.3        2
   0.1        0.1        0.2       1/2
   0.1        0.1        0.2       1/2
   0.1        0.1        0.2       1/2
   0.1        0.1        0.2       1/2
   0.1        0.1        0.2       1/2
   0.1        0.0        0.3        2
   0.1        0.1        0.2       1/2
   0.1        0.1        0.3       1/2
   0.1        0.0        0.3        2

What About Option #3?

Lessons Learned #4: Look at the data in different ways. Don’t get so wrapped up in one viewpoint that you miss the other information that is waiting to be discovered.

Conclusions

Go to Source

<img class="alignright size-full wp-image-14273" title="Ubuntu" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/d9b4d_Ubuntu-Logo.png” alt=”Ubuntu” width=”150″ height=”155″ />Developers who want a portable computer to code on, which is thin, light, sleek and yet powerful, may now be getting another option in an ultrabook from Dell. What makes the “Sputnik” ultrabook different is that it runs Ubuntu 12.04 Linux and it’s tailor-made for developers.

Every Friday we bring you a collection of links to places on the web that we find particularly newsworthy, interesting, entertaining, and topical. We try to focus on some particular area or topic each week, but in general we will cover Internet, web development, networking, performance, security, and other geeky topics.

This week’s suggested reading about Dell’s Ubuntu developer ultrabook

Introducing Project Sputnik: Developer laptop :: Barton’s Blog

To put it in context, Sputnik is part of an effort by Dell to better understand and serve the needs of developers in Web companies. We want to finds ways to make the developer experience as powerful and simple as possible. And what better way to do that than beginning with a laptop that is both highly mobile and extremely stylish, running the 12.04 LTS release of Ubuntu Linux.

Could be alternative to MacBook Air.

Dell plots Ubuntu laptop for developers with eye on OpenStack cloud :: InfoWorld

One of Dell’s visions for Project Sputnik is to enable developers to download premade, ready-to-use developer environments — effectively profiles with all the necessary tools for coding in various languages. “If you wanted the Ruby profile for developing in Ruby, or Android, or JavaScript, you could go and take those packages down and use them on your system,” George said in the Dell Vlog.

Sounds like a very cool idea.

Dell puts Sputnik open-source laptop on launch pad :: The Register

Dell is crafting a tool with coders that connects to a GitHub repository and pulls down “developer profiles” – a toolchain configuration built to suit a particular type of work – the first of which are targeting Android, Ruby and JavaScript development. After these Dell wants the community to build profiles of their own and it’s inviting feedback at the Ubuntu Developer Summit in Oakland, California, this week.

Project Sputnik: Developer Focused Dell XPS13 :: Dustin Kirkland

I’m absolutely thrilled to have been invited by Barton George to participate in Dell’s Project Sputnik! As of this morning, the gag order has been lifted and I can finally publicly blog about it <img src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/d9b4d_icon_smile.gif” alt=”:-)” class=”wp-smiley” /> I’m writing this blog post from a brand new Dell XPS13, given to me by Dell! Project Sputnik is a new endeavor from Dell to produce a portable hardware and software platform specifically designed for developers. Have you been to a conference recently where the predominant hacker platform involved a legion of Mac Airs running OSX? Well, I think we finally have a contender <img src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/d9b4d_icon_smile.gif” alt=”:-)” class=”wp-smiley” />

He has one already, they lucky…

Dell tests open-source laptop for developers :: GigaOM

What is it that web developers want? That’s what Dell is trying to find out with its just-launched Project Sputnik, an “experimental” laptop bundled with Ubuntu Linux plus utilities, and with an easy on-ramp to github repositories coming soon. Sputnik looks like Dell’s attempt to wrest the attention of the many web developers that have defected to OS X, but chafe at the restrictions Apple’s walled garden imposes on them.

But it won’t have the cute apple on the outside <img src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/d9b4d_icon_smile.gif” alt=”:)” class=”wp-smiley” />

And finally, make sure you take a look at this: “I don’t know. It just feels… different.” It might just explain everything!

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This was a post from the guys at Pingdom, a site monitoring service that makes sure you’re the first to know when your site is down. Check it out for free.

<img src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/57732_E8JsWXBHygE” height=”1″ width=”1″ />
<a href="http://feedproxy.google.com/~r/RoyalPingdom/~3/E8JsWXBHygE/” rel=”nofollow”>Go to Source

<img class="aligncenter size-full wp-image-14262" title="A day in the life of Pingdom" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/db9c5_aday.jpg” alt=”A day in the life of Pingdom” width=”580″ height=”300″ />

“Photograph what is close to you. Share it with the world!“ That’s one of the headlines on Aday.org, a global project that will attempt to document what goes around the world in one day.

This all takes place on Tuesday May 15, 2012, and Pingdom will be participating.

Besides showing our support for this very worthwhile – and non-profit – effort, we would like to document a day in the life of Pingdom and its employees.

<img class="aligncenter size-full wp-image-14263" title="A day in the life of Pingdom" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/b8383_participants.png” alt=”A day in the life of Pingdom” width=”486″ height=”364″ />

We’re all geeks here at Pingdom, so we get excited about any cool idea where we can use technology and Aday.org certainly is one such project.

From morning to evening, on May 15, we will take photos of all different aspects of what the geeks at Pingdom are up to. This could be having breakfast, going to work, writing code, having a meeting, design something, and anything and everything in between.

You will find our photos on the Aday website, of course. There is a 10-picture limit for how many you can upload (and you actually have a week to upload them, so you don’t necessarily have to do it on the 15^th), so we felt like we would also document our day at aday.pingdom.com.

Why don’t you join in, as well? Just sign up for a free account, charge up your camera batteries and empty the flash cards. May 15, here we come!

This was a post from the guys at Pingdom, a site monitoring service that makes sure you’re the first to know when your site is down. Check it out for free.

<img src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/b8383_O-qRXdt2tZU” height=”1″ width=”1″ />
<a href="http://feedproxy.google.com/~r/RoyalPingdom/~3/O-qRXdt2tZU/” rel=”nofollow”>Go to Source

Released: May 10, 2012
Company Sees 600 Percent Increase in Visitors Accessing Product Demos via Mobile Devices
Go to Source

<img class="alignright size-full wp-image-14252" title="Guest blogger" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/71fec_shutterstock_86321323.jpg” alt=”Guest blogger” width=”150″ height=”150″ />We’re looking for guest bloggers for this blog, and you could be one of them.

If you follow the Royal Pingdom blog, you know we love cool and geeky stuff, like what’s happening with the Internet, web, performance, gadgets, and more.

Do you think you could contribute one or more articles to the Royal Pingdom blog?

We’re looking for top-notch quality content that is informative, analytical, engaging, funny, inquisitive, and, of course, of interest to our readers.

If you think you’ve got what it takes, send us an email, with some details about yourself, and what you’d like to write about.

If we feel that you could be a match for what we’re looking for, we’ll be in touch.

To get ahead of the question of whether we accept guest posts from companies writing about their services, we can simply say we’re not against it. But it should be of interest to our readership, and it should not be just a sales pitch for your stuff.

We’ll post this to the Pingdom Blog as well.

Image (top) via Shutterstock.

This was a post from the guys at Pingdom, a site monitoring service that makes sure you’re the first to know when your site is down. Check it out for free.

<img src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/71fec_fQnHP0cU85w” height=”1″ width=”1″ />
<a href="http://feedproxy.google.com/~r/RoyalPingdom/~3/fQnHP0cU85w/” rel=”nofollow”>Go to Source

<a href="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/241e8_<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads2.gif”><img class="size-full wp-image-5259 alignright" title="<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads2″ src=”http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/241e8_<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads2.gif” alt=”" width=”161″ height=”216″ style=”float:right” />

This is the second part of the “Practical guide for <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads”. Read the first part of the series on <a href="http://blog.monitor.us/2012/05/practical-guide-for-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads-part-1-creating-and-managing-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads-account/” target=”_blank”>how to create and manage a <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads account.

The choice depends on the fan base you have on your page and the aim of the ad campaign

<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook gives you a great opportunity to spread your message beyond the fan base on your page, or to attract new fans so that you can interact with them later on. And you can do all this for a relatively low price. It’s done via the small ads that are shown on the left sidebar of your <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook profile. Actually making a <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ad isn’t hard to do, but you do need to invest some time in deciding which way is best for you to ensure you spend your advertising budget effectively. The ad campaign you will create depends on your goals, your specific business and your target group. Let’s see what kind of ad options <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook offers.

After you’ve <a href="http://blog.monitor.us/2012/05/practical-guide-for-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads-part-1-creating-and-managing-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads-account/” target=”_blank”>set up your <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook Ads account it’s time to choose your <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads type. <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook offers two types of advertisements: <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads and Sponsored stories. In this post I’m going to explain, in depth, these two types of ads, as related to <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook Pages.

<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads

A <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ad is a classic branded ad – with picture and copy. It links to an external page, <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook page or <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook App. With this kind of ad you can provide a customized message to your target group. There are two types of classic <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads – Ad from a page post and New ad message.

<img class="size-thumbnail wp-image-4973 aligncenter" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/7ae0b_Ad-form-a-page-post-150×150.png” alt=”" width=”150″ height=”150″ />

The Ad from a page post shows one of your posts to the target group. The content of your page post is the content of the ad; you do of course have an option to choose which post will be in your ad. This is a great way to inform your current fans about something important – so that you’re sure all of them have seen your message. It can also raise your brand awareness and attract new fans by showing them some of your important posts, or highlighting a post they might be interested in.

<a href="http://blog.monitor.us/wp-content/uploads/2012/04/classic-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ad.png”><img class="size-thumbnail wp-image-4983 aligncenter" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/d27f9_classic-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ad-150×150.png” alt=”" width=”150″ height=”150″ />

The New ad message is a classic branded ad. With this type of ad you have the option to choose the title of the ad, the body and the picture. You can customize them at any stage of your ad campaign if you see your ads are not having the desired effect. This type of ad is the only one that can link to an external page – every other type goes to your page in <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook. Linking a <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ad to an external page is an option that you should really think twice about as when people are on <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook they don’t really like to be led outside of it.

Sponsored stories

The Sponsored story is also a branded ad, but it’s utilising the power of <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook as a social network. This ad type is unique to <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook. Sponsored Story ads publish the status updates, uploaded pictures and posts from the news feed of your page, as ads. The user then sees the social interactions his friends have with your brand or app (i.e. their friend’s Likes, Comments or Shares). Sponsored stories are a great way to raise your brand awareness and to keep people updated about your activities.

There are three types of Sponsored stories – Page Like Story, Page Post Story and Page Post Like Story.

<img class="size-thumbnail wp-image-4991 aligncenter" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/d27f9_sposored-story-page-like-150×105.png” alt=”" width=”150″ height=”105″ />

The Page Like Story is an ad that is shown to the friends of your pages fans. These users see who among their friends has liked your page. The statistic shows that a user is more willing to like a page, when he sees that his friends have already liked it. He believes that he has similar interests to them, so if a friend likes a particular page, this page is “worth liking”. So, if you want to raise the fan base of your page, this ad is the perfect way.

<a href="http://blog.monitor.us/wp-content/uploads/2012/04/<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-Mobile-Sponsored-Story.png”><img class="size-thumbnail wp-image-4995 aligncenter" src="http://www.website-monitoring.eu/wp-content/plugins/wp-o-matic/cache/0b2c3_<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-Mobile-Sponsored-Story-150×150.png” alt=”" width=”150″ height=”150″ />

The Page Post story is an ad which shows one of your posts. This ad is larger than other formats and has more social and engaging elements in it than the other <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads. This ad shows the number of people who liked your specific post and those who’ve commented on it. It appears above the other ads. You can use this kind of ad to help your posts reach more users, not only your fans. When you have a particular piece of news or pictures from an event and you want them to reach a broader audience, then a Page Post Story ad is a great way to achieve that.

The Page Post Like Story is a mix of the other two types of Sponsored Stories. It shows to a <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook user that one of his friends has liked a particular post or activity by a page. This mixed type of ad is a really successful tool. It has the same benefits as the other two types of Sponsored stories – it shows a particular activity from your page with the social element of a friend who liked it – but on the other hand the target group of this ad is very limited. It will be seen only by users with friends who are fans of your page AND have liked some of your posts.

Which one should I choose?

For smaller businesses the standard <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ad is the better choice in the beginning. This way you can build up a larger audience for your <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook page. After that, you can use Sponsored stories – they’re really effective when you have more fans so that they can reach more people. Remember, Sponsored stories are shown only to the friends of your fans. So the more fans your page has, the merrier the audience these ads can reach. With them you can use the power of the social network. The likelihood of your message going viral also increases. The ads will appear on your Fan’s Friend’s walls – the more fans, the more <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook users it’ll reach.

You need to find out which style of <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook advertising is the most suitable for you, and which is the most cost-effective, of course. After that, you can enjoy profitable results and all the benefits of advertising in The Social Network. You can’t immediately understand which type of ad will work for your business and your audience, unless you experiment. There is no such thing as a universally great and effective ad – no one can tell you the best way to advertise for your type of business and to your specific target group. If you read, or hear, “Create exactly this ad and you’ll benefit from it 100%”, don’t believe it. Always test and experiment! This is how you’re going to learn to understand your audience and discover what works for them.

How can you create these great <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads and target exactly the audience that you’re interested in? Well don’t miss our next installment – Practical guide for <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook ads, Part 3: <a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook Ads – design & targeting

<a href="http://blog.monitor.us/2012/05/practical-guide-for-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads-part-2-choosing-between-<a href="http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/”>facebook-ads-and-sponsored-stories/” rel=”nofollow”>Go to Source